Short of seeing my work on a real live billboard, I think logos stroke my design ego the most. There’s nothing like knowing what you created is going to serve as a brand and be applied to ads, brochures, signs and even …. clothing!
I got most of my professional design experience while working at a land development firm called McKeough Land Company. If you wanted to purchase a homesite for a second home or retirement house by a lake, in a forest (with green eggs and ham …), you could talk to McKeough.
Each new community needed a logo that reflected the development’s ambiance.
Located in Bayfield, this golf community had amazing views of Lake Superior and boasted easy access to the next-door Apostle Highlands Golf Course. I designed and wrote the copy for this oversize, two-sided postcard and also created the logo.
This property was located in the Wisconsin Dells, along the Wisconsin River. The logo design for this was actually originally the surveyor’s idea. He put a buffalo and curved text on the survey, and I only had to tweak it with a new font and Pantone friendly colors. I used that same survey to create this site map in Illustrator.
A brand new property on a hillside in Bayfield, Wisconsin, meant a new logo. I wanted to incorporate Bayfield’s lovely apple orchards (and their charming Apple Festival) and the fact the property’s entrance was lined with apple trees into the logo. I ran through a whole variety of logos before we decided on the final version.