[apostle highlands postcard]
For the Apostle Highlands community, we had three main goals:
- Showcase the clear Lake Superior views.
- Emphasize the adjacent Apostle Highlands golf course.
- Get noticed. In addition to the company’s prospects and clients, the piece was sent to purchased direct mail lists.
I created an oversized postcard (to literally stick out in a stack of mail) with a full-bleed photo featuring golf and Lake Superior during autumn. I selected the images, created the logo for the property, wrote the copy, helped select the parameters for the address list and lobbied for the pun!
[buffalo ridge grand opening trifold]
To market the grand opening of a new Wisconsin Dells property, we sent a trifold postcard using personalized URLs (PURLs) featuring personalized landing pages. I laid out the postcard, created the property logo, selected the images (and took some of the photos) and wrote the copy.