[Warning: The following is detailed and long-winded. Would you like the graphic, abbreviated version?]
Forensics. My entire career can be traced back to forensics. Although most people think of some type of CSI television show when they hear that word, I’m actually referring to that extra-curricular activity where students hone their public speaking skills in debate, dramatic performance, prose and many, many other categories.
Fourteen-year-old Lori strolled the cavernous halls of her large high school and quickly reconsidered her fool-hardy decision to join the award-winning, uber-intimidating forensics team. The pressure was intense. The talent immense. And the coach? A little bit terrifying.
In a panic, I dropped the public speaking classes and enrolled in Journalism I and II. My path was set. After toiling away on the high school yearbook, I decided to go to Kansas State University and join the staff of the elite Royal Purple yearbook. (Yes, there are such things as elite yearbooks. Stop laughing.) I graduated with a degree in public relations and left the Great Plains for America’s Dairyland, with a short stint in Paris in between.
I started out selling yearbooks and decided hard-core sales isn’t for me. Then I switched gears and marketed homesites for a land development company. When the economy crashed and second homes were a laughable item, I spent my unemployed time planning events like class reunions.
Next, I worked as a marketing coordinator at an architectural and engineering firm. I marketed aviation services, which meant I promoted almost anything you can build, plan or “engineer” at an airport. I lived my life in airport codes, FAA acronyms and engineer-speak.
Now, I get to work at the University of Wisconsin-Madison for a consortium that specializes in peer-to-peer learning with some of the biggest, best companies in the state. My job is different every day, and I love it. I get to write, design and code, and strategize and plan. In my spare time, I do random graphic design jobs for friends and family.
There are so many exciting things happening in the fields of marketing, design and social media that I decided to collect my thoughts in one place. Welcome to seeloriwork.com.