Annual Conference: Sponsor Sales & Relations

sponsors shaking hands with attendee

As the lead for sponsor sales and relations, I was in charge of recruiting all sponsors, then working with them to ensure a positive conference experience.

This included:

  • creating all marketing materials for sponsor sales, including the sponsor invitation and details about past attendees.
  • conducting sales pitches with past sponsors and cold calls in-person, over the phone and via email.
  • shepherding all sponsors through contracting with and payment to the university.
  • collaborating with sponsors to meet content deadlines for logos, links, profiles, speaker bios and session overviews.
  • connecting sponsors with practice directors for sponsored speaker and topic selection.
  • helping sponsors brainstorm topics for, draft session descriptions for and plan 25-minute Strategic Briefing sessions.
  • gathering white papers for USB distribution.
  • planning and staffing sponsored Table Topic lunch discussions with attendees.
  • liaising with Monona Terrace to assist sponsors on display delivery, space allotment, catering purchases, and equipment rental.
  • staffing exhibit area to check on and support all sponsors.
  • designing all conference-branded print and digital promotions for sponsors.

To get an overview of sponsorships, you can scroll through the sponsorship invitation or peruse the sponsor instruction page .

Our sponsor recruitment was successful with 15 companies sponsoring the conference (a 15% increase), 8 of which had sponsored previously, and $144,00 in sponsor revenue (a 15.3% increase).

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